Session information:
Building Authority for Your Blog and You
Learn how to stand out to Google, your readers, and the media by building Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) on your site and off the page. Discover ways to set yourself apart from other bloggers, social media influencers and AI-generated content.
Key takeaways:
- Understand the importance of EEAT for SEO rankings, building a following and becoming a reliable source for various media outlets.
- Brainstorm ways to build EEAT, specific to your blogging topic.
- Get actionable steps to take – both immediately and over time – to improve your site, articles and credibility and create people-first content.
- Learn how EEAT benefits you personally as well as professionally.