Session information:
How To Pivot When Google Is No Longer Your Friend
Google’s Helpful Content Updates and the implementation of AI Overviews have caused devastating Google search traffic dips for some creators.
Can your blog recover?
How do yo recover?
Should you focus on recovery in the first place?
This presentation will help creators understand the purpose of algorithm updates and steps to take if or when their blogs are hit by a search engine algorithm update.
Stella is the founder of The Stellastra Effect, an award-winning, woman-owned digital marketing firm focused on SEO, content marketing, and website design and development.
She is an award-winning former journalist and content marketing expert with nearly 20 years of editorial experience. Her specialties are in SEO, editorial and content strategy, brand voice development, and thought leadership development.
Stella was named a Marketing Maverick Under 40 by NJ Ad Club in 2025. She is a two-time Content Marketing Awards winner, earning “Best Topic Specific Blog” two years in a row from the Content Marketing Institute in 2023 and 2024.
She was also the 2023-2024 Content Marketing Editor for the American Marketing Association – San Francisco chapter.
In addition to her awards, Stella develops and delivers workshops and panels on SEO, content marketing, and marketing in restricted industries for trade shows and conferences across the U.S.
Exclusive benefits for attendees:
