Session information:
From Content to Community: How to Build a Membership That Pays You Back
It’s one thing to create content—it’s another to build a thriving community around it. In this session, Kathy Cruz shares how she turned her niche blog and podcast for retail store owners into a global membership community that not only supports her audience but also generates consistent, recurring revenue.
You’ll walk away with a behind-the-scenes look at what it really takes to launch, grow, and lead a membership community in today’s noisy digital world. From platform selection and pricing psychology to content planning and member retention—this is not theory, it’s what works. Whether you’re a blogger, podcaster, coach, or creative entrepreneur, if you’ve got something to say and a group of people who care, this session will show you how to bring them together and build something sustainable.
Attendees will learn how to:
- Identify the difference between an audience and a community (and why it matters)
- Choose the right format and pricing for your membership
- Attract and onboard the right members with content you already have
- Create systems that help you deliver ongoing value without burning out
- Keep members engaged and reduce churn with smart, scalable strategies