Tonya Prater

Session information:

Mastering PR: Building Strong Relationships, Maximizing Press Trips, and Reporting Like a Pro

This session will explore the essential strategies for cultivating and maintaining productive relationships with PR professionals.

Discover actionable tips for effectively preparing for and following up after press trips to maximize your opportunities and ensure ongoing collaborations.

Learn the nuances of reporting and storytelling that captivate your audience and satisfy your PR partners.

Whether you’re a seasoned blogger or just starting out, this session will equip you with the insights and tools needed to enhance your PR interactions and elevate your blogging game.

With 15 years of experience in the travel industry, Tonya Prater is a seasoned content creator, freelance writer and author, who began her journey as a full-time RVer, traveling extensively across the Southeast United States with her husband, three teenagers, and an adopted pound puppy. A graduate of the Ohio Travel Leadership Academy and a proud Travel Ambassador for Columbus, she has had the privilege of collaborating with hundreds of brands and destinations over the years.

Tonya’s approach to partnerships is rooted in fostering meaningful relationships rather than engaging in one-off collaborations. Over the past three years, she has worked repeatedly with several destinations and marketing agencies, driven not by numbers but by an authentic love for these places and a commitment to sharing genuine experiences. She believes that authenticity is key, and is dedicated to only participating in campaigns that provide real value to her audience.

Tonya’s ultimate dream is to live the van life, embracing the freedom to explore new destinations while inspiring her audience to embark on their own travel adventures.

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